PRODUCT COMMERCIAL STATISTICS

2023

USER EXPECTATION

84% of consumers expect brands to create content.

CONVERSION RATE

1200% more than text based Ads.

VIDEO INFLUENCES DECISIONS

90% of customers say that video has helped them make a purchase decision.

RETURN ON INVESTMENT (ROI)

87% of marketers admit that video has helped boost traffic.

Using video has helped 93% of marketers increase brand awareness.

86% say it helped generate leads.

81% of marketers who used video experienced a jump in sales.

87% of marketers admit using video has helped achieve good ROI.

Digital video ads present advertisers prime opportunities for data collection, brand exposure, enhanced targeting, and personalization – capabilities that traditional TV ads can’t compete with. Digital video ads are the future because they allow advertisers to connect with audiences in a format they prefer.

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